Japan: Nike advertisement on bullying, racism faces backlash, boycott calls


Nike is facing a backlash in Japan over an advertisement that highlights racial discrimination in the country.
The two-minute commercial has been shared widely on social media, and some users are calling for a boycott of the company.
For its part, Nike is standing by the ad, saying: “Discrimination is a global issue and it exists around the world.”
But clearly some in Japan would have been happier if the company had focused on a different part of the world.

Al Jazeera’s Rob McBride reports from Seoul, South Korea.

– Subscribe to our channel: http://aje.io/AJSubscribe
– Follow us on Twitter: https://twitter.com/AJEnglish
– Find us on Facebook: https://www.facebook.com/aljazeera
– Check our website: https://www.aljazeera.com/

#Japan #NikeJapan #AljazeeraEnglish