Nike is facing a backlash in Japan over an advertisement that highlights racial discrimination in the country.
The two-minute commercial has been shared widely on social media, and some users are calling for a boycott of the company.
For its part, Nike is standing by the ad, saying: “Discrimination is a global issue and it exists around the world.”
But clearly some in Japan would have been happier if the company had focused on a different part of the world.
Al Jazeera’s Rob McBride reports from Seoul, South Korea.
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